When people talk about the songs of Hannah White, they talk about passion, honesty, social conscience and joyful musicality. With the release of her groundbreaking new album, that conversation is getting louder and louder.

The London-born singer-songwriter established herself as one of the UK's freshest talents via such solo albums as ‘Whose Side Are You On?’ in 2016 and the 2018 follow-up ‘Elephant Eye’. The latter's charming flagship single 'In It For Love' won airplay on BBC Radio 2, 6 Music and BBC London as one of six tracks to receive radio attention. A raft of positive reviews picked up on White's singular melodic and lyrical flair and signposted the incredibly inclusive and stirring live shows that she's been playing.

"A voice which is felt, from punchy and striking

to caressing"

La Cri Du Coyote, FRANCE

But in 2020, lockdown be damned, Hannah's songcraft is ringing out truer than ever as she rises to a groundbreaking new challenge. Early June brought the release of a unique and exciting album with her Anglo-Norwegian Americana band, titled ‘Hannah White and The Nordic Connections’.

"One of the best Americana albums of 2020"

Musikk Nyheter, NORWAY

Hannah and her husband/guitarist Keiron Marshall recorded it with their Norwegian bandmates, all of them in-demand A-listers, in a bread factory in Bergen. It's every bit as spontaneous as that sounds, a refreshingly analogue gathering of new-found friends that features slide guitar, banjo, harmonica and other Americana ingredients.

"A collection of modern day gems which leave you feeling like they have always been part of your life"

Rootsy Music, SWEDEN

Anticipation for the record had grown with each preview single, including the infectious Spotify hit 'City Beats' (featured on BBC Radio 2, Country Hits and Spotify's own Very Nearly Nashville playlist, leading to 125,000-plus streams). The intensely personal and affecting true story 'My Father,' the sensitive and atmospheric 'Never Get Along' and 'Pay Me A Compliment' also helped set the scene for one of the year's most compelling albums.

"A voice that quavers, a crescendo of hope. A record that may have been made in Bergen, Norway, but belongs in Nashville, Tenessee"

Your Life In A Song, UK

The album came into being even as White continued to expand her substantial following on the roots circuit in Scandinavia. She returned to Norway with the band in August 2019 to headline the Bergen International Americana Festival, which attracted news coverage from Billboard magazine. The band also travelled to the UK for acclaimed performances at Black Deer, Larmer Tree and the British Country Music Festival.

 

Since the album launch, YouTube views for ‘City Beats’ and ‘Pay Me A Compliment’ have amassed 57k and 44k respectively, ‘Never Get Along’ and ‘Like We’ve Always Done’ have been added to the Caffe Nero in store airplay so featured in 745 UK stores and some 200 stores abroad.